Spring 2018 Pantone Colors
You know when you walk into a store and you get a weird feeling about the colors of the clothes? You like them but the color seems to be a bit off? That's because they might not be using shades of colors identified by a color company for that season. Most retailers use a color company, like Pantone, to help them develop colors for each season.
Who is Pantone? They are "... the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries." One of those industries is fashion. So if everyone is using Pantone, or a similar company, to help develop the colors for their collections. This could be the reason why some colors you see seem off, because they are. The color likely isn't cohesive with the shades of that color you're seeing at most other retailers.
Going forward I'll be providing you guys with the Pantone colors for each season so you have some insight into what colors will be hot the season. Here are the colors for this spring and summer.
Book mark this post to make sure you remember the shades of colors that will be hot this year.